team

Tina Marie Tyler

Founder & Chief Peace Officer

Tina Marie Tyler is an American television news and entertainment presenter, executive producer, music executive, and global peace activist. Widely credited as the first African American woman to partner with Microsoft to bring black video content and a monetization model to MSN Video in the early 2000s, Tyler went on to become the “face” of MSN Entertainment covering high-profile events and celebrity newsmakers. Tyler’s news credits include ABC News, PBS, EXTRA!, and Fox 11 LA. As an Advisory Board member and executive producer at Universal Hip Hop Museum, Tyler was instrumental in creating compelling livestream and live music events such as Hip-Hop and Mental Health: Facing The Stigma Together in association with the GRAMMY Museum, Recording Academy and MusiCares, The State of Black Music, It’s Time For Hip Hop in NYC (four borough hip-hop music festival) in partnership with the City of New York, and the Hip Hop Science Project, in association with the Simons Foundation. In 2020, Tyler created and produced the International Peace Day broadcast, Hip Hop 4 Peace, which included hip-hop artists from over 20 countries. The video was included in the United Nations International Day of Peace broadcast. Currently, Tyler is the Founder and CEO of Hip Hop 4 Peace, a global NGO dedicated to peace through hip-hop culture, and a member of the United Nations Educational, Scientific, and Cultural Organization (UNESCO) Clubs, Centres, and Associations. She also serves as the President of UNESCO USA, California Chapter.

Tyler was recognized by the California State Assembly and the California State Senate for her outstanding contributions to West Coast hip-hop. She was also recognized by Los Angeles Councilmember, Curren D. Price, 9th District and California State Senator, Steven Bradford, District 35 for her leadership in reducing gun violence in hip-hop through her Peace In The Streets livestream. In 2023, her organization partnered with the United Nations Global Compact, Latin America to promote positive peace through Latin ancestral music and local creative economy.

A graduate of the University of Washington in Communications, Tyler is a member of the Recording Academy, Society of Professional Journalists (SPJ), and the National Association of Television Art and Sciences (NATAS). She has served on the Nominating Committee, NAACP Image Awards, judge, Robert F. Kennedy Excellence in Journalism Awards, and member, Compton Empowered initiative.

She is married and has three children, two grandchildren, and dogs Ripley and Luna.

Nikia Shanard

EVP, Marketing
In the echelons of American entrepreneurship, Nikia Shanard stands as a beacon of innovation and ingenuity, leaving an indelible mark on the music and fashion industries. Emerging onto the scene in the mid-1990s under the tutelage of the legendary record mogul, Jimmy “Luv” Jenkins, Shanard’s trajectory was set ablaze. His tenure as a promoter for Uptown Records during the label’s zenith in the Hip-Hop era catapulted him into the forefront of a fiercely competitive industry. Representing iconic artists such as Father MC, Heavy D, and the burgeoning talent of Mary J. Blige, Shanard honed his skills and laid the groundwork for his entrepreneurial odyssey.

Driven by an unwavering vision and a keen sense of opportunity, Shanard ventured into the world of fashion, capitalizing on the meteoric rise of Hip-Hop culture. Recognizing the imperatives of diversity and innovation, he pioneered his own clothing line, harnessing the momentum of the genre’s ascendance into the mainstream. His relocation to Los Angeles proved pivotal, where his entrepreneurial prowess caught the discerning eye of fashion luminary TJ Walker, co-founder of the esteemed 90s streetwear phenomenon, Cross Colors clothing brand. Under Walker’s sage mentorship, Shanard refined his technical acumen, ultimately establishing his present enterprises: Toil & Leisure, a distinguished apparel manufacturing company, and marketing firm, alongside its prestigious portfolio of subsidiary luxury brands.
In addition to his groundbreaking forays into fashion, Nikia Shanard forged a strategic alliance with digital marketing virtuoso Darren Lebel, ushering in a new era of comprehensive digital marketing and social media services across the entertainment and apparel sectors. Together, they cater to a discerning clientele, spanning independent and major labels such as RCA, Def Jam, Roc Nation, and Atlantic Records. Furthermore, Shanard’s influence extends to NiVe Entertainment Group, his esteemed label and distribution powerhouse, providing management services to a constellation of talented recording artists, including Keke Nova, Holly Monroe, MODSi, Xcellence!, and a myriad of others.

Nikia Shanard’s illustrious career as a self-made entrepreneur is a testament to his visionary leadership and unwavering commitment to excellence. Renowned for his integrity and dedication to diversity, he has carved a niche as a trusted executive and mentor across multifaceted industries. Revered as a “Value Creator,” Shanard’s innovative endeavors and strategic foresight continue to shape and redefine the entrepreneurial landscape, inspiring aspirants to embark on their own paths to success and greatness.

LINDSEY VON BUSCH

EVP, Public Relations
Veteran publicist Lindsey von Busch has over two decades of experience in communications and public relations. She has served as Group Head and Vice President of the lifestyle and entertainment divisions at companies such as The Social Status Co., MSNBC, Viacom, and Meredith Corporation. Lindsey specializes in creative storytelling and multi-layered strategies, which result in significant media coverage with top-tier outlets. Lindsey also oversees the operational and performance of accounts, ensuring quality of work and deadline and budget adherence. She works with brands to help create their voice and image through creative content and strategy. Lindsey devotes her practice and passion to promoting inclusion, empowerment, and opportunity in mainstream media and pop culture.
Her PR campaigns for the nonprofit Runway of Dreams Foundation have been honored by PR News with Diversity and Inclusion Awards during her tenure at The Social Status Co. While serving as Manager of Public Relations for Meredith Corporation’s Magazine Group, Lindsey was honored with the company’s prestigious President’s Award for Excellence. Before joining Meredith Corporation, Lindsey served as Publicist for NBC News’ personalities and programming on MSNBC, Microsoft and NBC’s cable news channel. At MSNBC, Lindsey managed publicity for dayside programming. She was promoted three times during her tenure at the news channel. Lindsey obtained her Bachelor of Arts degree in English Literature from New York University.

Nakeya Fields

EVP, Health & Wellness

Nakeya T. Fields is a renowned American mental health clinician, advocate, author, and speaker. Her passion for health equity in black, Hispanic, low-income, and vulnerable communities is evidenced by her unique approach to treating trauma-related behaviors through specialized play therapy. Fields is the founder of Therapeutic Play Foundation, southern California’s leading community-based behavioral health organization dedicated to addressing the unique mental health needs of underserved and vulnerable children, youth, and adults. She is also the founder of Innovative Wellness Consultants which is dedicated to empowering individuals to achieve their happiest selves through a comprehensive range of mental and physical health services, including medication management, acupuncture for chronic pain, yoga, sound healing, expressive arts, and gardening.

Fields received a Master of Social Work and a Bachelors in Communication from the University of Southern California. She is a Licensed Clinical Social Worker (LCSW), Registered Play Therapist-Supervisor, licensed Trauma-Informed Yoga Therapist, and a Pupil Personnel Services Credential in School Social Work and Child Welfare & Attendance. Moreover, Fields is a UCLA-DMH Early Childhood Intervention Fellow. Her approach to mental wellness extends to yoga, as a trauma-informed restorative yoga instructor with Mini Yogis and Yoga for Kids certifications.

MATT NEMETZ

Creative Director
Matt Nemetz is an American graphic designer and creative director in the event, lifestyle, and tech industries. His passion for creative problem-solving and bringing value to brand owners is how he seamlessly brings collective visions to life. Nemetz is the founder of FocalFuse, a design company specializing in bespoke branding solutions for events and brand owners. He is also the co-founder of Boppr, the digital app and tech brand focused on making connections effortless in the modern world. Nemetz’s passion lies in helping individuals and businesses be seen, heard, and understood. His work isn’t just about aesthetics; it’s about forging connections. He believes that every design element should resonate with its audience, leaving a lasting impression.

KAITLYN TYSON

Production Coordinator

Kaitlyn Tyson is an experienced production coordinator and music supervisor. Tyson’s experience includes gospel productions, live events, and music. Tyson is also a Minister of Music, married mother of 3, and resides in Seattle.

Mark Green

Executive in Charge of Talent

Mark Green is the Associated Director for Lehman Performing Arts Center, a 2,300 seat theater in the Bronx. He still retains ownership in his New York-based booking agency, Celebrity Talent, and is a partner in its U.K. branch, Celebrity Talent UK. After an internship at Sugarhill Records from 1979-1981, Mark began his music industry career at Hush Productions in 1984 where he worked in artist development, tour management, and day-to-day activities with record labels. At Hush, Mark worked as Melba Moore’s, Najee, Melisa Morgan, and Freddie Jackson’s tour manager and later became a roadie for Eddie Murphy (“Lawd Have Murphy Tour”). He left Hush after two years to join Associated Booking Corp. (ABC) as an agent. During his first year at ABC, Green was responsible for signing the DJ Jazzy Jeff & the Fresh Prince, Salt N’ Pepa, and Kid & Play. 

Shortly after returning to Hush in 1987 and working with Freddie Jackson, Mark left to join CEMA Distribution as a field marketing rep. During that time he also pursued his dream of producing and writing and earned a #1 single by publishing “Remember The First Time“ (Makingator Publishing, BMI) by artist Eric Gable. He went on to produce and write the rap song, “Midnight Hour,” for Spice MC on EMI. Mark left CEMA for EMI Records in 1988 and remained there until 1997. At EMI, Mark held various positions: national director of retail (1988-89), sales and marketing director (1989-92) and regional director of promotions (1992-97), where in 1992 he was named Promotions Person of the Year. After nine years at EMI Records, Mark became an independent marketing and promotions consultant. Among his clients were Schieffelin & Somerset Co., Brunswick Records, Relativity Records, Harmony Records, Humility Records, Flavor Unit, Priority Records, Coast to Coast Marketing, Pelle Pelle clothing, Schott Bros. clothing, Trutone Records manufacturing plant, NBA All-stars – Chris Webber & Derrick Coleman. During his consulting period, Mark developed Northstar Distribution for Prince and distributed albums by Prince, Chaka Khan and Larry Graham on the independent label NPG Records and became the general manager for Northstar Distribution. In 2000, Mark started teaching a music course on touring, marketing, management and concert booking one day a week at Baruch College in New York, which he continues today, returned briefly to Associated Booking, and then opened his own booking agency, Celebrity Talent Agency. Some of his artists have included Guru, Maysa, Pastor Troy, Jimmy Sommers, Grandmaster Flash, Li Jon & The Eastside Boyz, among others. In addition to owning his own booking agency, Mark also became general manager of the Bergen Performing Arts Center in New Jersey, which reopened in October 2004. Starting out as program director, Mark was elevated to GM six months later. Some of the artists Mark has booked at Bergen PAC this year include: Foreigner, Al Green, Michael Bolton, Branford Marsalis, Chaka Khan, Air Supply, Dr. John & Bobby Bland, Art Garfunkel, Johnny Pacheco, Blind Boys of Alabama, Grand Funk Railroad, India Arie, and Dark Star Orchestra. Mark received his BA in Mass Communication and BM in Music Education at Virginia State University. Mark Green has been inducted in the Hip Hop Museum as an early influencer in the Rap Game.

Adrian Miller

Music Supervisor

Adrian L. Miller is an American music entertainment executive, manager, music supervisor, and executive producer. Miller also serves as owner and managing partner of the agency Xyion. Miller is also known for his A&R and music management, namely for the artist Anderson. Paak. Under Miller’s management, Anderson has won numerous Grammy Awards, with Miller serving as executive producer for all his album releases While studying at the University of Tulsa, Miller began working at radio station KBLK. He started with working his way into an on-air position as a host in 1989. Miller began networking while working as a host, landing other music industry roles. He worked for S.O.U.L. (Sound of Urban Listeners) and MCA street team before he graduated from university in 1991. On returning to Los Angeles, he was hired by PMP Records where he worked alongside its founder, Paul Stewart.

He got his first experience of music management as an assistant while at PMP. One of the first artists Miller was involved with was Daz Dillinger, who at the time was known under a different name. Rapper Coolio was signed under PMP Records, along with House of Pain and The Pharcyde with Miller working with all the acts in various capacities. He was redirected from Hits magazine for a short period, where he created the Rap Music Chart, which still exists today. He then moved to Loud Records which gave Miller the opportunity to work with other acts such as Twista and Wu-Tang ClanWhile at Loud, Miller and others became known for their unique ways of marketing an artist. One instance was when they noticed how fast Twista could rap. He and Twista’s team suggested that he hold a rap battle with Daddy Freddy and the winner would receive the Guinness World Record as the fastest rapper. Loud’s artist Twista won the battle and still holds the world record today. In late 1991, Immortal Records was formed by Happy Walters and Amanda Demme. Miller’s networking since he started at KBLK and in LA gave him the opportunity to head up Immortal’s A&R shortly after it was founded. It was at Immortal where he began to have success, namely with Funkdoobiest in 1991. Miller worked with other artists, such as Volume 10, Incubus, and Korn. Miller was recruited at age 24 by Warner Bros. Records to work as part of the label’s A&R department under Benny Medina. Miller managed numerous acts in the late 1990s and early 2000s, including Flo Rida’s early career. In 2009, Miller formed Xyion Inc., his music management company. In 2011, he was working with a rap group when they introduced him to a friend who later became known as Anderson. Paak. Collaborating with D’Angelo‘s manager Dominique Trenier, Miller secured Anderson a deal with film director F. Gary Gray to record the backing track for a Harley-Davidson ad Gray was directing. From there they[who?] started working together, with Anderson releasing the Cover Art in June 2013. The success of the EP led to the creation of the record label OBE, co-founded by Miller and Anderson. PaakMiller struck two deals in late 2014 for Anderson. The first was for Anderson. Paak to feature on six tracks on Dr. Dre‘s album Compton. Compton was certified Gold by the Recording Industry Association of America (RIAA). In 2016, Miller served as executive producer on Anderson’s award-winning album Malibu. It was nominated for Best Urban Contemporary Album at the 59th Annual Grammy Awards. Miller received the Cannes Lion Award for his work on the 2018 Apple Music Home Pod commercial directed by Spike Jonze.[citation needed] Anderson picked up numerous awards in 2016 as a result, including the 2016 Centric Certified Award, and was also nominated for Best New Artist. Anderson also picked up The Grulke Prize at SXSW 2016Miller collaborated with Delicious Vinyl record label owner Michael Ross and Leslie Cooney to reboot the label, now called Delicious Vinyl Island. In addition to management and label ownership, Miller also currently does music supervision and music consulting for film and television projects.[citation needed] Miller released the soundtrack to the movie Karen on his label ATU and was also the music supervisor. In 2023, Miller was the music supervisor for season 3 of the Hulu TV series, Wu-Tang: An American Saga. During the same year, Miller announced he would be partnering with Livingstone College to create a School of Music at the college campus. It will serve as a catalyst for the creation of both a communications major and a certification program alongside the college’s current degree program. The school building is to be named after Miller’s son and will be called The Adrian M. Miller Conservatory in Frequency and Harmony. It will contain a state-of-the-art recording studio for the students of Livingstone College to use. In April 2023, Rolling Stone interviewed Miller speaking about his entire career and future goals.

Jimmy Jenkins

Executive Producer

James “Jimmy Luv” Jenkins is a veteran entertainment executive with a stunning track record of success. As co-founder of Uptown Records, Jenkins is credited with the development of artists such as Guy, Heavy D & the Boyz, Teddy Riley, Al B.

Hip Hop 4 Peace is a proud member of the United States Federation, UNESCO Clubs, Center, and Associations.

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