#KICK
RACISM.
A high-impact, hip-hop-driven social movement to combat racism, racial discrimination, and xenophobia.
#KickRacism is a high-impact, hip-hop-driven social movement launched during the global energy of the 2026 World Cup to combat racism, racial discrimination, and xenophobia. Presented by the Hip Hop Institute 4 Peace in formal partnership with the United Nations Permanent Forum on People of African Descent, Amnesty International Canada, and the NAACP, the initiative unites fans, athletes, and artists to build a lasting legacy of inclusion and respect.
While sparked on the pitch, this movement transcends the boundaries of soccer. We believe that soccer and hip-hop are universal languages capable of breaking down structural barriers, but our ultimate mission applies to every aspect of the human experience. From classrooms and boardrooms to systemic institutions and everyday interactions, #KickRacism seeks to dismantle bias wherever it exists, ensuring dignity, equity, and human rights for all.
LEGACY BEYOND
THE TOURNAMENT.
The momentum of #KickRacism will continue long after the final whistle of the 2026 World Cup. The movement is strategically evolving into a multi-year campaign to champion the United Nations Second International Decade for People of African Descent (2025–2034).
By transitioning from sports stadiums to global grassroots spaces, #KickRacism will leverage the enduring, global power of hip-hop culture to advance racial justice, protect human rights, and ensure the recognition, justice, and development of African diaspora communities worldwide over this critical ten-year window.
STAND UP.
SPEAK OUT.
Women, youth, and men — every generation, every background — standing shoulder to shoulder against racism. When we rise together, hate has no ground to stand on.
TAKE THE
PLEDGE.
Join the #KickRacism movement today. Sign this pledge and make a personal commitment to promote peace, respect human dignity, and reject discrimination wherever it appears.
I pledge to stand against racism in all its forms and to uphold the values of peace, human dignity, and non-discrimination.
I will treat every person with respect, regardless of their race, ethnicity, nationality, culture, religion, language, or background.
I will choose understanding over prejudice, dialogue over division, and compassion over hate. I will speak up against racism, bias, and discrimination whenever I encounter them, and I will support those whose dignity and rights are threatened.
I commit to fostering inclusive communities where everyone feels safe, valued, and welcome. I will listen, learn, and work toward a future built on equality, justice, and mutual respect.
Together, we can create a world where diversity is celebrated, human dignity is protected, and peace unites us all.